Amazon Brand Story specs, card by card.
Brand Story is the swipeable strip of cards above your A+ Content. It is separate from A+: built once, it can run on every product page in your catalog. Sizes below are from Amazon's Brand Story documentation.
One background, cards sliding across it.
The background stays still while shoppers swipe the cards. Design both as one picture.
The cards you can use
The backdrop for the whole carousel, with an optional headline (30 chars) and text (135 chars).
Logo, a short title and up to 450 characters on who you are.
One tall image with an optional title and short text.
Exactly 4 of your products, linking to their pages. Can link your Brand Store.
Exactly 3 questions (70 chars) with short answers (200 chars).
Each card is shown where it sits: on top of your background, between the other cards (white outline). Pink = your image, grey = text. Sizes are Amazon's minimums, checked 2026-11-05.
What makes a Brand Story work.
- Keep it evergreen. It shows on every product page, so talk about the brand, never one product.
- Design background and cards together. One continuous piece reads premium; unrelated cards on a random photo don't.
- Mix lifestyle and info. A lifestyle card, a values card, a quality card. Each one gives a new reason to trust.
- Only real trust signals. Made in, tested by, certified: show them only when they are verified.
- Share DNA with your Storefront. Same fonts, colours and photo style, so the brand feels like one place.
- Readable on a phone. Cards shrink on mobile. Short headlines, big type, no microtext.