Things I build when no one's paying me.
The tools, experiments, and rabbit holes outside the client work. Same obsession, just for fun - make things, make them well, make them fast.
Amazon Brand Optimization Checklist
An interactive web tool I built for Amazon sellers - it scores a listing and flags exactly what's holding its conversions back.
Ultimate Visual Checklist
A checklist-style guide for scroll-stopping Amazon listings - the creative decisions most sellers quietly miss.
Listing-asset resizer
A small tool that batch-resizes and preps listing assets, so I stop doing the boring part by hand.
Astronomy
Long before design, this was the plan. The career took over, but it never really left - there's a stargazing project I keep meaning to rebuild properly.
Writing
The occasional piece on design, AI workflows, and building - only when something's genuinely worth sharing.
Most of these started as "what if I just built it?"
If you've got a product that needs that same energy, let's talk.
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