The brief
OxyNaturals sells OxyBoost, a nitric oxide supplement made without L-arginine. Most boosters in the category are built on L-arginine, so the product’s biggest strength is also the thing shoppers understand least.
The job was to explain why “L-arginine-free” is the benefit, make a red supplement bottle feel calm and trustworthy instead of loud, and carry one look from the listing to the A+ story and the brand store.
The approach
The listing answers the shopper’s questions in order: what is it, why is it different, what’s inside, can I trust it, how do I take it, and how does it compare. Each image carries one message.
The A+ content continues the story instead of repeating the listing: the science, the L-arginine difference with a simple chart, how it works as one sliding journey, the comparison and the range. The store works at brand level, with health goals as categories and three video modules that bring the page to life.
